There is such a thing as too much honesty

February 1, 2012

During my last holidays I was visiting with my girlfriend’s family in a town in Argentina called Balcarce. While leaving town we happened by a bakery called “La Higienica” which basically translates to “Hygienic.” I was not fast enough in getting my camera out (I was driving mind you) but I found the name to be so funny and unsettling at the same time that I googled it and found a restaurant by the same name somewhere (I am really comfortable not knowing where.)

Poor choice of name for a restaurant

What’s wrong with the scene? Too much honesty. Too much honesty can deliver the opposite effect.

As a for instance if I were to tell you “Hey… I’m not going to steal your wallet” I bet you hand would go straight to your wallet pocket to check if its there. Why? Because I got you thinking about your wallet and the likelihood of it getting stolen. That’s why pickpockets try to get your attention as far from your belongings as possible. They need you to block sensation in the part of your body they are targeting.

In sales there’s such a thing as too much honesty as well. A sales rep in one of the companies I used to work often told me to tell prospective customers we were a good, sincere company that kept their promises. That is another example of too much honesty. If we are good and sincere our clients will find out once they work with us and analyze our delivery. Lets not get him thinking of the likelihood we are not.

Going back to my now favorite bakery: I have been told that La Higienica has been in business forever and they do quite well which makes me feel eccentric when I state that I would never buy food in a place with such a name.

El Shuje

On my next post I will teach you how to shave using your left hand and how to properly bandage deep cuts in your neck and face.


A Tale of Sales Karma

December 13, 2011

I’m not suddenly Buddhist. I’m just an observer and I’ve seen karma in action within sales. Or maybe it’s just human behavior in its most natural form… you be the judge of it.

I had recently delivered three or four proposals to prospective clients and had had no answer in weeks. So I was kind of edgy. Whenever I would nudge them I would get an elusive nudge-back or no answer at all. I then proceeded in a George Costanza like manner to rant about the status of society and how we don’t care about one another. Until I had one of those introspective moments I seldom have and asked myself: “What do YOU do in these situations?”.

Then I remembered the four or five prospective offices I was considering when we were office hunting and noticed how once I decided in favor of one I never took the time to contact the real estate agents for the remaining 4. They were so used to the situation they did not even bother re-contacting me, except for one to whom I politely told I decided to go with a different option and another who spams me on a regular basis with offers of just about anything from offices to condos to viagra. I guess I deserve it.

So… what to do about this? Two things to improve the sales ecosystem and beat karma:

1. Feedback pull: Demand to know what happened with your proposal to those who have it in their desks.

2. Feedback push: Be considerate of people who are expecting your answer and provide it.

This is what Michael Jackson aptly referred to as “starting with the man in the mirror.” Think of it as your little contribution towards making this a better world for all of us involved in sales.

El Shuje

On my next post I will put you to sleep with paragraph upon paragraph of boring stuff. Then I will steal your TVs.


Shut uppa your face (body talk stories)

March 1, 2010

Don’t mind the title. I have not forgotten my English and I’m not on drugs (most of the time.) There is a saying in Spanish that loosely translated goes something like: A man is a slave to his words and master of his silences.

The saying means that whatever you choose to disclose, you must later live with. However it is incomplete. Whoever coined it forgot to mention that you do not only speak with words. Your body also talks.

Awhile back, in my project management years, while negotiating the completion of some requirements for a turbulent project, I noticed the client’s counterpart (a very senior guy who had been CIO of huge financial firms) knew exactly when to push for me to cave, and when to hold back because I wouldn’t budge.

Naturally negotiations went extremely well for them, he tossed a small victory my way once in a while, but I was never in control and we ended up doing a lot of extra work for the remainder of the project.

After doing a victory dance on the meeting table, the guy called me in private and said: “Dude, you wear your emotions in your sleeve”. He went on to explain how he was able to read me like an open book and that it was a sin of youth that I would eventually overcome. I appreciated the fact that he took time to encourage me and explain what had transpired. I understood perfectly, because as it happens it used to be a trait of my personality to have an awfully bad, nearly nonexistent poker face.

A sales guy I used to work with despised doing sales pitches with tech guys. He felt they were overly honest and borderline naïve and jeopardized his craft (i.e. bullshitting the bullshit out of bullshit.)

Sins are context sensitive. While lying is bad, lying in sales is generally accepted as a necessary evil. Tech guys with little or no sales experience are about the purest thing in our craft and often have aversion to lying, especially the youngest ones.

Eventually my sales friend learned to prep them before meetings. Still he could not do anything about their faces. One person in particular was so face-honest that one time a client representative said “You don’t seem to agree with what your friends are saying, care to give your opinion on this?”

My sales buddy opted to never use him again, in spite of him being brilliant. Sales pitches and negotiation instances are places where you want a good poker face and a quiet body.

If you are new to the concept of body language, on the next few meetings you have, be in the lookout for crossed arms, finger tapping, sudden face shifting, restlessness, and any other telltale sign that the other person is harboring an emotion triggered by something that happened in the meeting. You will slowly learn to identify patterns that will help you interpret what your counterpart is feeling.

As a for instance by looking at you right now, I can tell you are bored beyond belief. I will now shut up. Sorry about that.

Shuje

On my next post: A blue pill that makes your pants shrink! In the meantime, please tell me your poke-her face stories by either posting below or writing to shuje@holoom.com


When to ask and when to assume

February 8, 2010

I got a call a few days ago from one of the founders at Global Syons, a development outsourcing startup. He wanted me to help analyze their presales process in light of the fact that they were bumping into a number of problems during the execution of their projects. Most of them had to do with the selective interpretation of requirements on behalf of the client.

This is rarely new. Possibly the first wheel ever invented was square because caveman #1 wrote the requirements while caveman #2 built the actual thing.

In my friend’s case all problems were a direct result of incorrect requirement specification in their work statements.

There is an implicit advantage for clients when discussing the gray areas a loosely written requirement entails. As a client I hold the advantage in the interpretation because as the client I’m always right (i.e. I’m paying the bills so you better not antagonize me.) Yet, if the ground work is properly done outsourcers can shift the advantage to their side.

The problem lies not in writing and estimating the most comprehensive list of requirements when creating the statement of work, but rather a comprehensive enough list. When estimating in an early stage, more often than not, requirements are vague and there are basically two ways to reduce uncertainty: ask or assume.

The trick lies in mastering the art of deciding when to use one and when to use the other, and to not overdo either one of them:

  1. If you ask too much then the client will tend to add tons of new features but will not readily accept the new cost. More so if your competitors estimated without asking too much and hence presented low prices.
  2. If you assume too much the scope can be ludicrously small and either the client will detect it or the project will become tangled in so many change requests that it will be unmanageable.

As a for instance let’s say a client asks you to develop a registration form. You might come up with the following complexity scenarios:

  1. Very low complexity: Fields for e-mail address and password. Basic validations (length, e-mail format).
  2. Low complexity: Fields for e-mail address, password, user name, name and last name. Basic validations.
  3. Medium complexity: Fields for e-mail address, password, user name, name and last name. Complex validations (password strength, confirmation mail)
  4. High complexity: Multiple page form with all personal information (phones, addresses, credit card info, hobbies, etc) and complex validations.

You need to decide what your complexity target is in order to build a competitive proposal in terms of price but that will also allow you to execute the project properly. Once you figure it out, then you need to figure out what is the correct amount of questions and assumptions that will allow you to get there.

Whatever you do not specify as in scope, that you know the client will eventually request, will haunt you later. Be warned: Assumptions do not eliminate trouble, they just finance it. You are purposely kicking trouble forward to a time when the damage is less, or at least different.

In other words: It’s one problem to have no business because you failed to turn in a competitive proposal and a completely different problem to have a bumpy project because you have specified an incomplete set of requirements.

Once you understand that no project is trouble-free I believe you will prefer the second.

Shuje

On my next post: A raft for mice, a Frisbee, a sushi plate and 97 other good uses for your iPad. Have any good requirement stories? Comment below or e-mail them to shuje@holoom.com


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