During my last holidays I was visiting with my girlfriend’s family in a town in Argentina called Balcarce. While leaving town we happened by a bakery called “La Higienica” which basically translates to “Hygienic.” I was not fast enough in getting my camera out (I was driving mind you) but I found the name to be so funny and unsettling at the same time that I googled it and found a restaurant by the same name somewhere (I am really comfortable not knowing where.)
What’s wrong with the scene? Too much honesty. Too much honesty can deliver the opposite effect.
As a for instance if I were to tell you “Hey… I’m not going to steal your wallet” I bet you hand would go straight to your wallet pocket to check if its there. Why? Because I got you thinking about your wallet and the likelihood of it getting stolen. That’s why pickpockets try to get your attention as far from your belongings as possible. They need you to block sensation in the part of your body they are targeting.
In sales there’s such a thing as too much honesty as well. A sales rep in one of the companies I used to work often told me to tell prospective customers we were a good, sincere company that kept their promises. That is another example of too much honesty. If we are good and sincere our clients will find out once they work with us and analyze our delivery. Lets not get him thinking of the likelihood we are not.
Going back to my now favorite bakery: I have been told that La Higienica has been in business forever and they do quite well which makes me feel eccentric when I state that I would never buy food in a place with such a name.
El Shuje
On my next post I will teach you how to shave using your left hand and how to properly bandage deep cuts in your neck and face.

Posted by shuje